San Diego SEO

San Diego Internet Marketing

Search Engine Optimization (SEO), Search Engine Marketing (SEM) Pay Per Click Management (PPC)
 
Search Engine Optimization – SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.

Search Engine Marketing – SEM
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).

Pay Per Click – PPC (paid advertisement)
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

ON-page optimization vs. OFF-page optimization
On page optimization relates to everything that exists on a website, it can be anything from META data to Javascript code that resides in the code behind the page to keyword density per page to sitemaps. (see complete list on next page).

The off-page optimization relates more to the marketing side of optimization (SEM), all activities that are performed outside your website, for example link-building.

Some of our on-page optimization efforts include:

1. Keyword Analysis
2. Meta Optimization
3. Header Tags optimization
4. Content Duplication Check & Optimization
5. W3c Code Validation
6. Page File Names & Image Optimization
7. Sitemap Creation & Robots.txt
8. Internal Linking Architecture
9. Sitemap & Robot.txt file creation
10. Externalization of Css and Java Script

Some of our off-page optimization efforts include:

We integrate Social Media Marketing and Digital Asset Optimization techniques in our off-page optimization efforts including:

1. Submitting your site to top internet directories.
2. Social book marking
Apart from Book marking the site links we also participate actively by commenting on other relevant bookmarked sites, voting on others links and sharing the bookmarked links across various social News sites.

3. Local Business Listings
We get the business listed in major Business listings sites based on the geographical location.

4. Classified Postings
We short list certain classified websites based on the geographical location and keep posting the classifieds periodically.

5. Blog Commenting / Guest Commenting
We keep track of the latest and relevant blogs and comment on those. We also Submit the Site Blog to various Top Blog Directories.

6. Forum Participation
We actively participate in various relevant forum discussions. 7. Article Submissions
We submit the articles only in Top Article Directories. We suggest to not submitting the same article across many directories.

8. Press Releases
We submit Press releases only when required and its recommended that client has to provide us the Press Release. We only optimize the Press release and submit it.

9. Rss Submissions
If the site is having Rss feeds, we submit the feed in Top Rss Directories and other Viral Sites.

10. Photo sharing
We develop creative photos and tag them across various Photo Sharing Sites a link back to the main website.

11. Video Sharing
We submit videos in to various video-sharing sites with appropriate tags and a link back to the main website

12. Social News
We post stories related to site, share the bookmarked content, articles written, and Videos across major Social News sites

13. Podcasting
If you have any audio messages we submit them across various podcasting Sites.

14. MicroBlogging
We actively participate in the major micro blogging sites to increase the site online presence.

15. Setup a WordPress blog

16. Slide Sharing
We post the existing PPT or flash presentations to top Slide sharing Websites with appropriate tags and link back to the main site.

17. Groups and Answers Participation
We participate in various groups (like Yahoo groups, Groups inside social networking sites.etc)

18. Social Networking
We create profiles in various social networking sites with the site name to protect its identity, participate in the online conversations and increase site online presence.