Internet Marketing & SEO Services for small businesses
Search Engine Optimization (SEO), Search Engine Marketing (SEM) Pay Per Click Management (PPC)
Search Engine Optimization – SEO
Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, and industry-specific vertical search engines.
Search Engine Marketing – SEM
Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs).
Pay Per Click – PPC (paid advertisement)
Pay Per Click (PPC) is an Internet advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
ON-page optimization vs. OFF-page optimization
On page optimization relates to everything that exists on a website, it can be anything from META data to Javascript code that resides in the code behind the page to keyword density per page to sitemaps. (see complete list on next page).
The off-page optimization relates more to the marketing side of optimization (SEM), all activities that are performed outside your website, for example link-building
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